In our Cyberarts class, our next big project will be to create a music video to a song of our choice. but before we can do that, we needed to do some research. Our teacher provided a couple links for us to choose from, which were comprised of 30 all time music videos over the decades. We were to watch 9 of them and write our summaries about them. here's the link to the site I chose to watch from.
From the 9 videos, I watched, "once in a lifetime" by talking Heads (1980), honestly gave me chills down my spine and tripped me out. With the singers constant head jerks and odd body motions, it made me continuously think that they were on something while making this. The second video I watched was "Cry" by Godley and Creme (1985), the main pull I had to this video was loving the transitions from face to face, all mouthing the words to the song. the video was beautifully executed. The third video was "Buddy Holly" by Weezeer (1994). This video, I consider, to be the first video amazing in concept, wonderfully executed. A number of effects put in post-film from the tracking of the characters from the original show, Happy Days, the grain of the video and color match were excellent. the fourth video was " Coffee and TV" by Blur (1999). The main draw I got from this video, was the little milk carton and his big adventure to 'find' the lead singer. I also consider this video to be an art piece because it catches your eye and pulls the viewer to continue to watch the video.the fifth video was " All is Full of Love" by Bjork (1999). The main reason I watched this video was the whole concept was a robot who was built and who finds love through the video. the sixth video was D'Angelo 'Untitled(how does it feel) (2000).This is a video that received a ton of controversies, and mimic videos (P!ATD Girls Girls Boys). I would consider this to be an artistic video because it got the attention it needed and deserved. It also has a lasting effect on people. The seventh video was "Here It Goes Again" by OK GO(2006). Although this video was filled all through webcam, it is extremely strong and it set the type of videos they made from then on. 'One Takes' as they're called on YouTube, this type of video brought a ton of attention towards the band and a very young YouTube. Although the concept is extremely simple, and the video is just them singing while contorting around treadmills, it was intensely choreographed between the four band members. The eighth video I watched was Kanye West's 'Runaway'(2010). This video helped change the 'proper' length of set music videos (about 3-5 mins) Kanye had made a full short film (35 mins) uploaded to YouTube. Throughout the story, Kanye is trying to get a female Pheonix to adapt to human life and our way of living. this concept is a fairly odd thing to come up with, but it's Kanye. A very intense story and excellently executed by Kanye and crew. I would consider this video to be very artistic, with no single, or easy, way to explain it unless you've watched it yourself. The final video I had watched was 'Single Ladies' by Beyonce (2008). Of course saved the queen for last, and just wow. The choreography for the three featured on screen. With a simple set, costume, hair, and makeup, it really makes everything else to the point and surprisingly aggressive. Like the saying 'less, is more.' And that's what this video is.
We were told to compare 'We Used to Wait' by Arcade Fire to earlier decades, I think that it's a very, very strong video, and I think it brings back the feeling of something new and innovative to the table, instead of copying and pasting the same new video algorithm.
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