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Tuesday 10 May 2016

Kinetic Typography




         I liked this kinetic typography of Rap God by Eminem. I think that the speed and timing of this specific kinetic typography was paced very well, as this song is a very fast paced song, I think the animator did an amazing job at getting the words out on each of the syllables. The movement of the text go from being a constant shaking to being formed into different pictures, but they have a large energy feel, and the constant movement helps this. A good amount of the emphasized words were chosen to be made the pictures of the object, an example is when Eminem says the line:
"Me, I'm a product of Rakim Lakim Shabazz, 2Pac, N-W-A., Cube, hey, Doc, Ren Yella, Eazy, thank you, they got Slim" 
This was emphasized by putting all these rappers faces instead of their individual names. This kinetic typography is unified by mainly using three colours, Red, White, and Black. the font choice was good for this type of song, because it's a very powerful font as it is bold, and caps throughout. the overall design is all over, exactly like this song, so it works.

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